Driving Sales Through Strategic Program Management &
Marketing Expertise

Confident and detail-oriented Sales Enablement, Marketing, and Production Specialist with nearly a decade of experience building compelling educational, marketing, and sales content. 

2021 - Present

Senior Program Manager
(Promoted Program Manager)

VMware Tanzu
My duties as a Senior Program Manager / Instructional Designer for VMware Tanzu’s Sales Enablement team include the planning, developing, producing, and hosting of educational collateral, videos, and courses for VMware’s salesforce. 
  • Produce, Direct, Film, and Edit in-house videography/audio for the entire Tanzu Business Unit
  • Write, Script, Voice-Record, Animate, Edit, and Host a series of educational videos called “Tanzu Fundamentals” aimed at simplifying some of the more complex technological concepts surrounding Tanzu and Modern Application Development
  • Curate and maintain a library of video assets within VMware’s intranet video platform (similar to YouTube). It is currently the most subscribed and engaged channel within the 50,000+ person company
  • Build and maintain education/training programs for 1000+ internal sellers and an additional 10,000+ external/channel sellers
  • Use Articulate, Saba, Edcast, and a number of other Learning and Content Management Systems to build and curate enablement/learning content 
  • Work directly with multiple SMEs and BU leadership to create engaging collateral for sales education
  • Continually Educate myself on our products and their value propositions
  • Perform monthly/quarterly analytics on enablement course, video, and collateral engagement. Track those metrics against leadership goals and compare different regions/managers and their staff education consumption

Tanzu Fundamentals

Tanzu Fundamentals is a public video series that aims to simplify complex technical topics that are directly related to Modern Application Development and VMware Tanzu’s portfolio of products.
All videos are scripted, verified, performed, animated, edited, and otherwise produced by me.

Seller Interview Series

15-min, Tanzu Win is an internal Interview series I conduct with VMware Tanzu’s most successful sellers where they take me through their latest, big deals. The series covers lead origination, turning points in the sale, hurdles, negotiation, and lessons learned for the broader field. 
The series has been an invaluable tool for getting new reps started and helping struggling reps to learn from best practices, giving them examples to break through common hurdles they all share during the sales cycle.

Internal Enablement
Video Channel

The Tanzu Sales Enablement video channel was an internal, curated resource that was the most engaged channel within VMware (40,000 person company). The channel was #1 in subscribers, #1 in views, #1 in minutes viewed, and reached over 6,600 unique viewers.
2016 - 2021

Manager, Proposal and Marketing Collateral

VMware Tanzu 
(Formerly Pivotal Software)
Managed a staff of content specialists, designers, and writers to craft collateral for sales, marketing, and enablement purposes.
  • Managed a team of content specialists and writers to queue and respond to requests from VMware Tanzu's global sales field by liaising between Field Sales Associates and Project Delivery Teams directly
  • Understood and incorporated the wants, needs, and information of the Sales teams we work with in order to simplify and shorten selling cycles
  • Leveraged product knowledge in order to better construct narratives in sales and marketing collateral
  • Built industry knowledge related to general trends, emerging technologies, and competitor differentiation
  • Produced proposals and presentations for submission to executive level sponsors within the Fortune 1000
  • Maintained a set of Buyer Personas that catalog the purchasing perspective of a diverse set of agents (CEO, CSO, CTO, etc...) and their specific attitudes towards VMware Tanzu software and services
  • Produced a leverageable set of case studies to help explain/understand our products

Custom Built Ticketing System

Built in booth Google and Microsoft Office suites, the custom-built ticketing system helped my team optimize collateral development by streamling our proposal requests from Sales Associates and ensuring that my team got the necessary information they needed to quickly respond with polished, high-quality collateral (proposals, designs, etc...)

Buyer Personas

Through extensive internal and external interviews with Sellers, Developers, Executives, Analysts, and Markerters, I built an extensive set of Buyer Personas for our Sellers to consult and study. 

Each persona contained a detailed breakdown of the Buyer's business goals, motivations, the outcomes they most desired, what they though of our competitors, and what products would best allign to help them achieve their desired outcomes.
 
2015 - 2016

Copywriter / Proposal Fulfillment Coordinator

Impark
At Impark I had to carefully review incoming RFPs, coordinate information and responses from departments across North America (east to west coast), and construct compelling and accurate bid responses. I also reviewed RFP documents, highlighted, requested, and cross-listed information with our Legal and Risk Management divisions, while gathering operational information to construct accurate, engaging, and informative bid narratives.
Additionally, I operated as a copywriter for a number of internal and external campaigns and also drafted internal documentation, promotions, articles, and other forms of copy by coordinating with Impark's marketing managers.
2013 - 2015

Copywriter / Proposal Development Writer

SharpSchool / Intrafinity
As a Proposal Development Writer at SharpSchool / Intrafinity, I was responsible for generating proposals for targeted marketing and business engagement with schools across North America. 
During this process I was expected to liaise with North American schools for information regarding our services, their needs, and our business platform.

About Me

As a seasoned Senior Sales Enablement Manager, I am driven by a relentless commitment to bolstering sales success through strategic empowerment.  
With a wealth of experience and a keen understanding of Modern Applications, Paths to Production, and the methods and technologies that occupy the space, I have consistently orchestrated initiatives that amplify the capabilities of our sales teams.
From crafting targeted training modules that equip our salesforce with the latest market insights to developing comprehensive playbooks that align with customer pain points, my approach is rooted in the belief that informed and empowered sales professionals drive meaningful customer engagements. I thrive on fostering a collaborative environment where knowledge sharing is paramount, enabling each team member to unlock their potential and contribute to the overall growth trajectory.
Beyond my role as a Sales Enablement Manager, I wear the hat of a prolific video producer and marketer. With a finger on the pulse of digital media trends, I have leveraged my creative prowess to establish and curate an influential internal video channel. Through engaging and informative video content, I have transformed communication within the organization, simplifying complex concepts, and fostering a sense of unity across teams. 
From visually captivating product demonstrations that resonate with clients to thought leadership interviews that inspire internal innovation, my dedication to quality content production has garnered a devoted viewership. 
This dual expertise allows me to seamlessly blend the realms of sales enablement and multimedia marketing, resulting in a holistic approach that not only empowers our salesforce but also amplifies our brand's presence in the market.

Education

  • Focus on European History, Foreign Relations, and Constitutional Law

  • 4-year degree in Honours Philosophy

    Focus on the Philosophy of Law and Ethics

Professional Development

2022     -      SPIN Sales Training
2019      -      Adobe Creative Cloud Training
2018      -      Management, Leadership, 
                           and Training, Pivotal
2013      -      Bell Professional 
                           Management Program