I simplify complex products into content sellers and buyers actually use.

Senior Marketing Manager leading video production, marketing content, and sales enablement programming for Moderne — planning, filming, and editing the video and training content that shapes how developers experience Moderne and OpenRewrite.

• Own video production and video editing for Moderne's marketing and sales enablement content — short-form social videos, product demos, website videos, webinars, and training content, from scripting and filming through final cut
• Built a lightweight, repeatable video production workflow that ships marketing and enablement content on a consistent cadence without sacrificing quality
• Partner cross-functionally with subject-matter experts across engineering, product, and solutions to design and produce sales enablement content, including how-to videos, demo walkthroughs, and structured training courses
• Produce Moderne's live and recorded programming, including full post-production for Code Remix Summit, Moderne's flagship industry event — editing session recordings, highlight reels, and speaker content for distribution after the event
• Drive marketing strategy and channel growth for YouTube — content formats, playlists, publishing cadence, and SEO optimization
• Use analytics and performance data to measure video and learning content ROI, surfacing engagement trends and recommendations on what to scale, refine, or retire
• Identify content gaps across video and training libraries and propose new marketing and enablement programs to close them

Owned sales enablement program management and corporate video production end to end for VMware Tanzu's global sales organization — from training strategy and instructional design through scripting, filming, editing, and measuring what landed with sellers. Promoted from Program Manager to Senior Program Manager.

• Led full-cycle program management for enablement initiatives — scoping training needs with sales leadership, building the content plan, and owning delivery and measurement
• Produced, directed, filmed, and edited corporate video content for the entire Tanzu Business Unit: scripting, shooting, motion graphics, voiceover, and final edit in Adobe Creative Cloud
• Wrote, hosted, animated, and edited "Tanzu Fundamentals," a video series that turned complex Modern Application Development concepts into training sellers understood and used
• Grew and managed the most-watched channel on VMware's internal video platform, out of a company of 40,000+ employees
• Designed and maintained enablement programs and learning paths supporting 1,000+ internal sellers and 10,000+ external and channel partner sellers
• Administered Articulate, Saba, and Edcast to build, publish, and maintain course libraries and video assets across the LMS
• Partnered with subject-matter experts and business unit leadership to keep every video, course, and piece of collateral technically accurate and sales-ready
• Reported on course, video, and collateral engagement each quarter, tracking KPIs across regions and teams to guide what got built next

Managed the sales enablement content program for VMware Tanzu — leading a team of content specialists, designers, and writers producing the proposals, presentations, and marketing collateral the sales org ran on.

• Owned the intake-to-delivery process for VMware Tanzu's global sales collateral requests, managing the team and acting as the main point of contact between Field Sales and Project Delivery
• Built content around what sellers and buyers actually needed, helping shorten and simplify long enterprise sales cycles
• Kept the team current on industry trends, emerging technologies, and how VMware Tanzu stacked up against competitors
• Wrote and produced proposals and presentations for executive sponsors at Fortune 1000 companies
• Built and maintained a set of Buyer Personas covering how CEOs, CSOs, CTOs, and other stakeholders approach purchasing decisions
• Produced a library of case studies the sales team could pull from to explain the product with real examples

Reviewed incoming RFPs and coordinated with departments across North America to put together accurate, compelling bid responses.

• Managed the RFP process end to end — reviewing requirements, tracking deadlines, and pulling in the right information from teams on both coasts
• Cross-checked proposal content with Legal and Risk Management to make sure every bid was accurate and above board
• Gathered real operational detail from the field to write bid narratives that were both informative and persuasive
• Wrote copy for a number of internal and external marketing campaigns
• Drafted internal documentation, promotions, and articles alongside Impark's marketing team

Wrote proposals aimed at winning new marketing and business engagements with schools across North America.

• Researched and wrote tailored proposals for school districts, positioning SharpSchool's platform against each district's specific needs
• Worked directly with school administrators throughout the proposal process to understand their requirements and confirm platform fit